Content licensing recovery for creators
Owed tracks every licence on your brand deals, catches content running past the agreed window, and recovers the money you're owed. Professionally, in our name — so it never gets personal.
What our research found
We interviewed creators, talent managers and brands. Every side described the same thing: once a campaign wraps, the content keeps working — and the creator side goes silent.
campaigns breach agreed usage terms (industry research)
of your base rate, per month — the standard fee for extended usage brands pay when they ask first
what most creators recover when brands don't ask
"I got served my own face on Facebook — they'd been using it for six months and I just hadn't noticed. You lose track of them all."
— UGC creator, live case"We don't hear anything from the creator's side once the video is live. It usually goes quiet."
— Brand, consumer subscriptionHow it works
No court. No drama. It's the invoice the brand skipped — prepared properly and delivered by a third party, so the relationship stays intact.
Send us your recent brand deals. We reconstruct the usage terms, sweep ad libraries and brand channels, and tell you exactly what's still running, what's winnable, and what it's worth.
Timestamped captures of every placement. Brands can delete an ad — they can't delete our record of it running.
A professional notice in our name, priced off your original rate. Most cases resolve by email — brands would usually rather pay a fair licence fee than lose an ad that's working. If it needs to escalate, a ready-built file goes to our legal partner.
Ongoing monitoring across every live deal — expiry alerts, renewals handled, clean terms on every new agreement. Caught early, an overrun becomes a paid extension instead of a dispute.
Services
Free — for a limited time
No obligation. You keep the findings either way.
25% of what we recover
If nothing is recovered, you pay nothing. Takedowns are always free.
From £250/month · rosters from £2,500
One caught case typically pays for the year.
For brands
Every Owed notice carries a case reference and is sent under signed authority from the rights holder. Verify any notice below, or contact us — most matters resolve quickly and commercially.
Online verification is coming soon — for now, email hasan@weareowed.co with the reference and we'll confirm within one business day.
Questions
No. This is a commercial conversation, not a lawsuit. Think of it as the invoice the brand skipped: if they'd asked to keep using your content, you'd have charged them — they just didn't ask. Most cases resolve by email. If a matter ever needs legal escalation, that's always your call, and a ready-built file makes it cheap and fast.
This is exactly why Owed exists. The notice comes from us, not you — a third party raising a routine licensing matter. It's business admin, not a personal dispute. Brands handle licensing conversations all the time; what damages relationships is creators having to be the bad guy themselves.
Often still workable. Email and DM threads that set out the deal count for a lot — and with no agreement at all, the brand has no licence whatsoever, which strengthens the takedown position even where the fee is harder to price. We'll tell you honestly in the audit what's winnable and what isn't.
No. We don't chase unpaid invoices — that's a different, regulated business. Owed deals with content licensing: usage beyond the agreed window, platforms that were never licensed, or use with no licence at all. If a brand is running your content while an invoice sits unpaid, that's an unlicensed usage matter — and that we do act on.
The audit is free. Recovery is no win, no fee — 25% of what actually lands in your account, nothing otherwise. Ongoing protection starts at £250/month for individual creators and £2,500/month for talent rosters.
Free rights audit
Ten minutes of your time. We review your recent brand deals and tell you exactly what's still running, what's recoverable, and what to do about it — whether you work with us or not.
Start your free auditOwed was founded after nine years running creator campaigns for global consumer brands — and watching content quietly outlive its licence on every side of the industry. We built the thing that was missing: someone in the creator's corner, keeping score.